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The Legacy Story

Christian Media Agency, Legacy‘s heritage in advertising, marketing, broadcasting, and ministry development services began in 1978 when a young Ray Davis was recruited by Pat Robertson to run his flagship station within the CBN television group. Ray Davis embarked on a mission dedicated to helping ministries grow through the power of media which culminated in the foundation of the largest faith-based and humanitarian media company in America serving more than 191 television and radio ministries across the globe. Some of today’s largest international ministries like, Dr. Creflo Dollar, Joel Osteen, T.D. Jakes, Feed the Children, and many more, attribute their success in media to these efforts.

After the passing of his father in February 2007, Damon Davis birthed the vision for Legacy Worldwide, a full-service agency designed to not only carry on the work pioneered by Ray Davis, but to also continue the family’s dedication to serving and expanding ministries through television, radio, and other media.

Today, Legacy Worldwide is leading the charge into new frontiers helping ministries leverage traditional media and new media opportunities. Legacy continues the work of preserving and protecting a mark that will never be erased.

Legacy Worldwide is comprised of 30 full-time team members with offices in Atlanta, Chicago, and Puerto Rico. With media holdings and clientele in Central and South America, Africa, Asia, and Europe, Legacy Worldwide is truly a global company.

Through the leadership of a consortium of partners with experience in a complimentary array of industries, including media, direct sales, education, and telecommunications, Legacy Worldwide is the leader in full-service ministry growth and development services.

Meet Our Staff
Chairman and CEO | Legacy Partners | Executive Team
Damon Davis | Chairman and CEO
Prior to serving as Chairman and CEO of Legacy Worldwide, Damon’s footsteps trace a rich legacy of service in full-time ministry with an international Christian organization known as The Church of God. As the birthplace into ministry for some of the most prominent leaders in Christendom, including Jentezen Franklin, Steven Strang, Marcus Lamb, Paula White, Dr. Paul Walker, & T.L. Lowrey, this rich heritage was the home to both of Damon’s grandfathers who retired as pastors with the organization and Damon’s father, the late Ray Davis who attended Lee University, and served as an Associate Pastor and Evangelist with the organization. Following Damon’s own formal ministry training at Lee University, he embarked in media alongside his father in a 900 sq. ft. office in Jacksonville, Florida, the launch pad of what became the largest full service advertising, marketing, and media-buying agency to ministries and non-profit organizations on the globe. The biggest and most prominent churches and television ministries in America entrusted their brand to the Davis family, including Joel Osteen, Dr. Creflo Dollar, Benny Hinn and Feed The Children, to name a few.

In 1993, Damon chose to pursue opportunities outside of the family business to expand his experience and knowledgebase in other facets of the secular advertising and marketing industry. His reputation grew as a take-charge leader and self-starter, which led him to the role of Vice President and General Manager of ADResources, Inc., a multi-million dollar advertising firm in the Southeast servicing such corporations as Aamaco Fabrics & Fibers, Husqvarna and Eletrolux AB, as well as distribution relationships with Turner Broadcasting Corporation. In this role, Damon formed a synergistic relationship with the company’s founder and chairman, R. Scott Hammond, with whom he shared idealistic visions for future business in a new and burgeoning industry known as direct response. Damon’s drive to high levels of achievement led him to a partnership with Scott in the spring of 1995 in the formation of a wholly owned subsidiary focusing on television direct response production and marketing called Hammond, Davis, and Associates, Inc. It grossed more than $18 million is sales in its first year in operation, working as a media buying source for such brands as George Foreman Grill, Juiceman, and Personal Power with Tony Robbins.

Damon established controlling interest in HDA, Inc. in May of 1995 with the corporation becoming Davis Hammond Direct, Inc. Damon and his partners led the company to the development and deployment of multiple winning campaigns and, by 2001, DHD had become one of foremost authorities in the area of health, beauty, in addition to nutrition and self-help and personal development direct response programming. Damon was nominated and became a judge on the panel for the Electronic Retailing Association and a member of the board for Success Associates International, an organization dedicated to the personal and professional development of people worldwide. This ultimately led to his strategic involvement in the development and distribution of (4) direct response initiatives ranking within the top ten programs on the “Greensheet” and Infomercial Monitoring Service reports consecutively for three years running.

In the fall of 2003, Damon was asked to consult with his father, Ray Davis, on a television production project for a Grenada company promoting pain relief oil derived from Nutmegs. It would be one of the first times that Damon and his father had worked together side-by-side for almost a decade. Damon and his firm would engage to produce a winning program shot on location in Grenada and feature a behind-the-scenes interview with the country’s Prime Minister. With Damon’s driving involvement, GNO (Grenada Nutmeg Oil) would go on to receive acceptance for marketing within the United States garnered with the FDA. This successful campaign would lead to another campaign where Damon and his firm would be engaged by Ray to produce a faith-based “self-help” direct response program for a key account: Gregory Dickow of Chicago. It would be during the course of this engagement that Damon and his wife, Nathalie, were approached by his father to consider rejoining the family business. Ray, then a heart transplant recipient from more than 12 years prior, and sought Damon’s involvement to work alongside him to drive various development efforts and growth related to the future of his father’s firm. After a series of discussions and vision-casting meetings together with the Davis family, Damon agreed and was appointed to the position of Vice President and Director of Business Development for all of Affiliated Worldwide. Damon worked hand-in-hand with his father on house accounts that Ray Davis personally managed and was assigned as oversight director of both Creflo Dollar Ministries, Benny Hinn Ministries, and also worked alongside Ray with Joel Osteen’s television distribution expansion strategy and “Night of Hope” crusades. Damon served alongside his father until the passing of a “spiritual mantle” by his father on February 2007. Ray Davis was 57 years old and had enjoyed more than 30 years as a revolutionary in Christian and Religious broadcasting media.

Legacy Worldwide, Inc. is the continuation of a calling to serve ministries and non-profit organizations and help them grow through the power of media.

Damon lives in Atlanta, Georgia with his wife of 20 years and their 5 children.
Don Roberts | Partner
Donald earned a BSBA in Marketing and Finance from University of North Florida and graduated with the highest honor of Summa Cum Laude. In 1987, he was promoted as the youngest Assistant Vice President in the state of Florida for First Union Bank. For seven years he worked as the Director of Marketing for ITT Educational Services and for eight years, he worked as Vice President of Operations Concorde Career Colleges, Inc. In October of 2007, Donald became a founding partner of Legacy Group Global, now Legacy Worldwide, and served as company President and COO until February of 2010. In addition to his continued partnership with Legacy, Donald is also the President and owner of Stewart Lighting in Jacksonville, Florida.
Jim Brown | Partner
A veteran of the Canadian Navy, Jim offers a wealth of expertise and acumen in assessing business synergies, communicating possibilities, and linking resources and talent for explosive results. His keen insight and broad international network acquired through numerous ventures provides a discovery platform for creating successful partnerships.

He was the owner and President of Eastern Chemicals, which he purchased while it was deep in the red, and transformed the company into the profitable venture he eventually sold to a British conglomerate for seven figures. After relocating to the United States, Jim expanded his expertise with companies like SkyBiz, Motorskill Venture Group, and, ultimately, Legacy Group Global, where he became partner. His grounded wisdom in direct sales comes from years of marketing experience and hands-on expertise, and his vision for Legacy has brought exponential growth to the company since its inception.
Mike Anderson | Partner
Legacy Worldwide partner Mike Anderson is known as one of the forerunners of the industry, having worked as writer, director, and editor for over 800 projects over the past 25 years in the film, direct response, corporate and faith-based industries. Twice named President of The Florida Motion Picture & Television Association, Mike has produced for national clients such as Bank Of America, Mayo Clinic, BellSouth, American Express, and Citibank.

His production awards include the gold statuette from The International CINDY Film Competition, Best Music Video for Jimmy Hill's "Stop The Violence" at BET's Diamond Festival, two Telly's for infomercial excellence, and a sweeping of the "Best Director" category at the Crystal Reel Awards. His ministry and humanitarian work includes productions for The Dikembe Mutombo Foundation, Creflo Dollar Ministries, Heal Our Land (Bishop Robson Roldovalho in Brazil), Family Worship Centre (Pastor Sarah Omakwu in Nigeria), and Feed The Children.
Mike Anderson | Partner/VP of Creative Services
Legacy Worldwide partner Mike Anderson is known as one of the forerunners of the industry, having worked as writer, director, and editor for over 800 projects over the past 25 years in the film, direct response, corporate and faith-based industries.  Twice named President of The Florida Motion Picture & Television Association, Mike has produced for national clients such as Bank Of America, Mayo Clinic, BellSouth, American Express, and Citibank.

His production awards include the gold statuette from The International CINDY Film Competition, Best Music Video for Jimmy Hill's "Stop The Violence" at BET's Diamond Festival, two Telly's for infomercial excellence, and a sweeping of the "Best Director" category at the Crystal Reel Awards.  His ministry and humanitarian work includes productions for The Dikembe Mutombo Foundation, Creflo Dollar Ministries, Heal Our Land (Bishop Robson Roldovalho in Brazil), Family Worship Centre (Pastor Sarah Omakwu in Nigeria), and Feed The Children.
Ben Tule | Media Director
Ben Tule is a graduate of the University of Central Florida where he received a Bachelor of Arts in Communications. He currently serves as Media Director and plays a leadership role in the development, execution, and daily media management of key ministry, direct response, and humanitarian accounts. Ben has years of agency experience receiving hands-on media buying negotiation strategies from Ray Davis, who was considered by many as one of the most powerful and effective negotiators in the industry. Ben specializes in providing media strategies that drive measurable results. He manages a team of buyers which ensure the planning, execution, daily maintenance and performance analysis for both ministry and direct response advertising initiatives. Ben’s media management approach includes the daily tracking of media costs to ensure each campaign best achieves efficiencies which impact the client’s bottom-line.
Nathalie Davis | Director of New Media
Nathalie Davis lends her talents as a creative designer, planning strategist, and a social butterfly to the New Media Department as its director. Leading a team of online gurus, Nathalie spearheads the creative and strategic development of all online campaigns. Nathalie has worked with clients at the highest level to develop unique and successful campaigns which include: Pastor Creflo Dollar's first interactive online study portal called www.mychangeexperience.com, Pastor Gregory Dickow's "Fast From Wrong Thinking" Campaign, and currently the development of a groundbreaking online platform called the "iPage".

She contributes her "out of the box/sometimes larger than life" ideas to growing up in Orlando, Florida, home of Disney World. Dreaming of one day becoming a Disney "Imagineer", Nathalie now applies this mindset to her work today believing, ""If you can dream it, you can do it."

Nathalie's prior agency experience spans 16 years, starting at Affiliated Media Group as administrative support to the traffic department, leading to a long-term career in Direct Response Advertising as a Media Planner and Buyer & Director of Traffic for DHD, Inc.
Charlie Campbell | Vice President of Client Development
Charlie has extensive experience in various areas of not-for-profit sector to include database marketing, donor cultivation and fundraising. Charlie is a seasoned executive and has worked for such high profile companies as JM Family Enterprises/Southeast, Toyota, and Direct Mail Express (DME). He is also an ordained minister and has preached both nationally and internationally.